Too many people reject the idea of email marketing because they have a close mental association between it and email spam. The truth is that this method can be used to promote a business successfully, cheaply and easily. Read on to find out some great ways to use email marketing.
Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.
Only send emails to people that you know. Otherwise, you risk being known as a spammer. They won’t know if they know who you are, and then they will think about whether they care at all about the actual content or your email. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
Target your audience. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage. When you are sending out emails, always ensure that there is a subscribe link contained within it. This way if a consumer shares the email with a friend, they will be easily able to sign up. This is another way to grow an email list organically.
You should use all types of resources, and learn as much as you possibly can concerning email marketing. You can read books at the library, check out blogs and join forums. You can probably find a number of classes or workshops in your neighborhood, so be sure to attend as many as you can.
Test variations of your subject line via A/B testing. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.
To get the most out of each email you send, try to focus each message on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the message. Give them a call to action that is clear, and that they can easily respond to.
Make sure you get permission from all customers whom you send correspondence to via email. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. Some ISPs may even blacklist your emails, ensuring that your marketing campaigns fail and your profits diminish.
Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.
Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.
When developing an email marketing campaign, you must make your material look professional. If it does not look professional, customers will pass over it without paying any attention at all. There are plenty of scams and junk emails going around, and your legitimate marketing campaign must stand out as something they want to look further into.
Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones. If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.
You don’t want to alienate a good customer just to keep your email base high. For this reason, you should always give readers an easy and obvious way to unsubscribe. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers.
Remember what you learned in this article, and use it to create a powerful email campaign, always thinking about your customers. Consider what will appeal to them visually. What do you think they would like to read? Is there a way to turn these ideas into sales? The article you just read gave you some great info to get you started.